ROI Wiz™ is Internet Marketing Return on Investment and Conversion Tracking software. ROI Wiz™ tracks clicks and acquisitions from pay per click (PPC) sites and other forms of internet advertising, such as email newsletters. This information helps you to rationally optimize your marketing campaigns and enables you to lower your overall cost per acquisition. ROI Wiz™ will track which pay per click search engines are performing better than others, as well as which keywords are leading to the most sales. You can even store up to 3 demographic fields to report on additional metrics. For example, if storing gender you can determine if men are more likely to purchase than women. You can even determine who tends to convert sooner.

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